info@thegafgroup.com Start a project
About

A small studio that
sweats the details.

We design and build websites, applications and storefronts for organisations that care how their work reads and how fast it loads. No templates, no page builders, no handing the project to someone junior once the contract is signed.

Est. Dublin
01 / Principles

Three things we won't compromise on.

These are the reasons we turn some projects down, and the reasons the rest go well.

(01)

Design leads

Every project starts at the problem, not at a layout we already have lying around. The grid, the type scale and the hierarchy get decided before a single component is built.

Bespoke UI Type systems
(02)

Engineering is not an afterthought

We write the code ourselves, to a performance budget we agree up front. Accessible markup, sensible data models, and a repository the next developer can read.

Hand-written WCAG 2.2 AA
(03)

Launch is the beginning

A site is a living thing. We monitor it, patch it, measure it and improve it — and you always know which person to call when something needs attention.

Retainers Monitoring
02 / Process

How a project moves
through the studio.

Four stages, the same every time, so you always know what happens next.

Stage 01

Discover

Goals, audience, constraints and competitors. We agree what success looks like in numbers before we draw anything.

Stage 02

Design

Structure first, then type and grid, then surface. Reviewed in the browser at real sizes, not as flat pictures.

Stage 03

Build

Hand-written front-end and back-end, tested across real devices and assistive technology before anything goes live.

Stage 04

Operate

We ship, then stay: performance, security, uptime and the small improvements that compound over a year.

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Disciplines under one roof, with no handoff between them
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Hand-written code, start to finish
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Senior team on your project from brief to launch
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Monitoring and support once you're live
Next step

Bring us your next project.

A redesign, a new platform, or a site that has quietly stopped pulling its weight — we'd like to hear about it.